As you have (hopefully) heard and seen by now, Toyota Tundra is sponsoring our 2022 season, and GearJunkie is our exclusive media partner.
This sponsorship deal is a significant step forward for Adventure Racing in the United States and beyond. We want to use this opportunity to show large corporations the value of investing in AR.
Our purpose at USARA is to ensure the enduring success of adventure racing. We believe in the spirit of adventure and the community that enables the journey. We strive to strengthen and support our existing community of racers and directors and create pathways for new adventurers to enter the sport.
The partnerships with Toyota Tundra and GearJunkie are helping us meet those goals while increasing our exposure to the broader adventure and outdoor worlds.
Toyota wants to have their product associated with our sport as much as possible, and they want to know that a TON of people are seeing it. In the marketing/media world, this is known as "impressions," and we've promised A LOT of them!
We are well on our way to meeting our target, AND there are ways that you can help!
Visit our website often for information, blog posts, and race calendars!
LIKE and FOLLOW USARA on Facebook.
Invite your Facebook friends to LIKE and FOLLOW our page. (Click on those three dots (...) on the menu bar to access the invite function.)
Share our posts (especially the ones with the hashtags #gearjunkie and #ToyotaTundra).
Follow us on Instagram (@usadventureracing) and Twitter (@usadventurerace).
Subscribe to our YouTube Channel.
And ENGAGE with us—on any of our media channels or through email with any suggestions, questions, or other valuable input! (firstname.lastname@example.org)
We love the AR community. It’s why we do what we do. So keep in touch until we see you at the next race!
Official USARA Media Partner
A space for AR musings from the USARA team and guest authors. Ready to race? Check out the rest of our resources on the USARA homepage.